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Serenity Scoop Serenity Scoop

Serenity Scoop


3 min read
If you’ve been part of our Serenity family for a while now, you know that we don’t default to do things the easy way. We do things the right way. We take the time to research, review, test, and test again in order to develop products with the best nutrition (and best taste) possible.  Another example of our commitment to doing things the right way? Our commitment to regenerative agriculture. We’re sharing why we support this way of managing land, why not all things called regenerative agriculture are created equal, and all about the approach we take to ensure that the farms and ranches we work with are of the utmost integrity.  Why We Support Regenerative Agriculture We dig into why we support regenerative agriculture in this blog post, but here’s the Cliffs Notes version: It results in food with better nutrition.  It results in a better life for animals.  It provides more sustainable income for farmers.  It improves the land.  It sequesters carbon.  It is one of the biggest solutions we have to climate change.  Why Third Party Verification Matters When diving into the world of regenerative agriculture, we learned that there are a range of ways that farmers and ranchers can implement regenerative practices. It became clear that we wanted to partner with farms and ranches that undergo third party verification. Unfortunately, farms and ranches can claim regenerative practices without being upheld to standards that align with what many of us would expect. So after researching and reviewing, we decided to partner with Land to Market to help us identify and vet suppliers. Land to Market verification is granted to farms and ranches that hold the highest level of integrity for regenerative agriculture.  Land to Market was started by Allan Savory who popularized the regenerative movement. He designed the verification process to be easy for farms and ranches to achieve if they were doing things the “right” way. In other words, it isn’t a burdensome or expensive process for farms and ranches that are practicing true regenerative agriculture.   We're so proud of our three meat purees that hold the Land to Market Verification: 100% Grass Fed Beef made with Organic Kale & Sweet Potato, Grass Fed Beef & Ginger with Organic Pea, Bell Pepper, and Broccoli, and 100% Grass Fed Bison made with Organic Kabocha Squash & Spinach.    Shop our Land to Market Verified Bison    How Land to Market is Different  Land to Market isn’t just any third party certification. Here are the two key ways Land to Market is different from other third party certifiers: Land to Market certifies results, not practices. Land to Market farmers have to show that they’re improving their land year over year. Groups that certify practices don’t measure the impact on the land, so a farm can be certified organic and still be eroding the soil, increasing water run off, and killing soil microbes.  The burden of certification is on the company using the claims for their marketing purposes, NOT on the farmer. Other certifications make the farmer bear the burden of the cost and paperwork of certification, but this makes it hard for small farmers already going the extra mile to achieve certification. Land to Market is a fast growing movement. In fact, there are now more acres of land that is certified regenerative by Land to Market globally than there are acres of land that are certified organic! We’re excited and proud to be a part of this initiative.    Shop our Land to Market Verified Beef    Your Support Matters We go to great lengths to support regenerative agriculture and obtain land to market verification. But the reality is, without your support of our efforts (i.e., buying our products!), our efforts would have little impact.  From the bottom of our hearts, we commend you and we thank you for caring about where your food comes from and the impact it has on the environment. When you buy Land to Market verified products, you’re voting with your dollars for true change in our food system.    Shop our Land to Market Verified Beef and Ginger   
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5 min read
In the early days of Serenity Kids, one of our many decisions was whether or not to offer entirely organic products. The decision was simple for our veggies, as the benefits of organic vegetables are clear. But when it came to meat, the decision wasn’t so straightforward. We did a whole lot of research and learned that the BEST animal farmers were not able to get organic certification. That’s because the existing organic certification was fundamentally designed for plants, where humans control 100% of the inputs.  The only way to certify meat organic is to treat the animals like plants, put them in pens and feed them exclusively organic grain. The new “regenerative organic” certification shares these same limitations and is currently only being applied to plants, not animals.   Since animals in pens with a strictly controlled diet is not the way nature intended for animals to eat or live, it creates inferior quality meat, an unpleasant life for the animal, and environmental devastation.  So we decided to forgo organic certification on our products to support farmers creating meat that is nutritionally superior and better for the animal and environment. Enter regenerative farming. What is regenerative agriculture? Regenerative agriculture is the term for farming and ranching practices that improve soil health so that it removes carbon from the atmosphere and puts it back in the soil. To put regenerative agriculture in perspective, it’s helpful to look at the different types of agricultural practices that exist today. Degenerative - focused on output at any cost to the environment (industrial farming) Sustainable - focused on doing no harm to the environment  Regenerative - focused on making the land better  In short, regenerative agriculture actually improves the land and environment instead of maintaining or damaging it.  The key principles of regenerative agriculture are widely understood to include: Minimize the physical, biological, and chemical disturbance of the soil.  Keep the soil covered with vegetation or natural material. Increase plant diversity.  Keep living roots in the soil as much as possible.  Integrate animals into the farm as much as possible. In other words, it’s implementing agricultural practices the way that our ancestors practiced for the vast majority of history before disruptive and damaging industrial agriculture practices took over much of our farmland in an attempt to increase yields. What organic farming is missing compared to regenerative agriculture Organic farming focuses on certifying practices rather than results. What we mean by this is that organic farmers are bound by a set of rules that they must follow, but these rules lack accountability when it comes to the results that they ultimately produce. While organic certification is a step in the right direction to eliminating pesticides and implementing certain positive practices, it is not enough to support the longevity of our land, the health and wellbeing of our farmers and their livestock, and the sustainability of our Earth. Regenerative farming focuses on reducing greenhouse gas emissions and improving the land on which they raise animals and grow plants.  Why is regenerative agriculture better for animals? Regenerative agriculture practices allow animals to graze rather than giving them traditional feed and limited physical mobility. It essentially enables animals to live as they were intended to live, and how they live in their natural habitats even today. It’s a more humane way to treat them and a more nutrient-rich diet to feed them. Furthermore, research has shown that animals foraging on phytochemically diverse pastures require fewer anthelmintics (antiparasitics) and antibiotics than animals foraging on monoculture pastures or in feedlots.  Why is regenerative agriculture better for farmers? When farmers and ranchers practice regenerative agriculture, the health and productivity of both animals and the land improve. Furthermore, farmers and ranchers are not exposed to the toxic chemicals and fumes that are detrimental to their health. In addition, when farmers and ranchers have a diversity of plants and animals, they can generate income on different time horizons rather than being dependent on a single season to produce income. Why does regenerative agriculture result in meat with better nutrition? The bottom line is that when animals are treated as nature intended, they are healthier animals, and healthier animals produce more nutritious meat. In fact, research has shown that cows raised on pasture have an optimal Omega-3 to Omega-6 ratio. (More on why this ratio is so important here!) In addition, pigs and poultry raised on pasture have been shown to contain healthy monounsaturated fat levels, as well as higher amounts of protein and collagen than their conventional counterparts.  In addition, research has shown that animals grazing on diverse pastures like those on regenerative farms accumulates both higher amounts and a wider variety of phytochemicals in their meat and milk compared to animals grazing in non-diverse (monoculture) pastures. Concentrations of phytochemicals are even further reduced (and often completely undetected!) in the meat of animals fed grain-based diets in feedlots. How is regenerative agriculture better for the planet, specifically reversing climate change? Regenerative agriculture focuses on several practices that have been studied for their ability to sequester greenhouse gas emissions and reverse climate change: Managed grazing: rather than industrial practices like pesticides and chemicals, fostering natural animal grazing enhances biodiversity from microbes in soil to plants, insects, fish, birds, and mammals (including the farm’s livestock)  Silvopasture: an ancient practice that integrates trees and pasture into a single system for raising livestock, research suggests silvopasture far outpaces any grassland technique for counteracting the methane emissions of livestock and sequestering carbon under-hoof. Pastures with trees sequester five to ten times as much carbon as those of the same size that are treeless, storing it in both biomass and soil. Tree intercropping: similar to silvopasture, tree intercropping involves the intermingling of trees and crops. This increases the carbon content of the soil and the productivity of the land. Benefits include windbreaks which reduce erosion and create habitat for birds and pollinators, protection of fast-growing annuals, cultivation of deep-rooted plants that can draw up minerals and nutrients for shallow-rooted ones, and protection of light-sensitive crops. Conservation agriculture aims to “keep the soil together” as a living ecosystem by minimizing soil disturbance, maintaining soil cover, and managing crop rotation. Farms practicing conservation agriculture do not use plows or tilling, as this causes the water in the freshly turned soil to evaporate. The soil itself can be blown or washed away and carbon held within it is released into the atmosphere. Tilling can make a field nutrient-poor and less life-giving. Farmland restoration: A tremendous amount of farmland has been “farmed out” which can result in increased emissions from eroding soil. Bringing these lands back into productive use can help turn them into carbon sinks (land that absorbs more carbon from the atmosphere than it releases).  We walk the talk We are proud to partner with Land to Market, an organization that helps companies who strive to support regenerative agriculture by connecting them with verified farmers and ranchers that meet their sourcing needs. Land to Market saves both companies and regenerative farmers the time required to vet each other and market their products, making the entire supply chain more efficient. Buying Serenity Kids products might seem like a small step, but the truth is, your impact is huge. You’re not only supporting regenerative farmers and ranchers, you’re also influencing the health of our planet today and the future of the environment for your little ones (and generations to come!) We celebrate Mama Earth every day through ethical sourcing ✔️regenerative agriculture ✔️American farms ✔️eco-friendly packaging ✔️and a TerraCycle partnership ✔️  in addition to making babies healthier, we are committed to leaving them a healthier planet, and we’re thrilled you're right here alongside us in our mission.     Sources Paustian, K. et al. (2020). Climate Mitigation Potential of Regenerative Agriculture is significant! (PDF). Is Grassfed Meat and Dairy Better for Human and Environmental Health? https://drawdown.org/solutions/ https://www.landtomarket.com/  https://sustainabledish.com/meat-is-magnificent/  Chesapeake Bay Foundation https://www.frontiersin.org/articles/10.3389/fsufs.2020.555426/full  https://www.provisioneronline.com/articles/110913-belcampo-meat-co-releases-third-party-nutritional-data-verifying-its-pasture-raised-meats-deliver-optimal-omega-ratios-healthy-fat-levels-and-high-protein-density
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1 min read
The weather outside may be frightful, but these crafts are kiddo-approved and delightful! Whether you're looking to get in the holiday spirit and make some grandparent gifts, find something to do indoors on a rainy day, or cozy up by the fire with some snow day entertainment, these crafts upcycling some of our pouch and puffs packaging are a hit!  Sensory Snowman What you'll need A Serenity Kids puffs canister you (any flavor you have on hand will do!) Pom poms and/or beads (we used beads since we had extra in our craft drawer!) Glue (we used a hot glue gun)  Any other craft materials you wish to make the snowman's accessories like pipe cleaners, felt, dried beans or peas, or any contents you have on hand to turn your snowman into a sensory toy or musical instrument (or leave empty and use as an ornament)!* Optional (and cute step!): a black sharpie to add your kiddos name and the year on the back somewhere to jog the memory in upcoming years Snowman Ornament What you'll need 3 pouch caps (per snowman you want to make)  3 Serenity Kids Pouch caps (per snowman you want to make) Small pom poms and/or beads (we used tiny beads!) Glue (we used a hot glue gun) Any additional craft accessories you want to make your snowman unique* Optional: a black sharpie to add your little one's name and the year
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4 min read
Why are we Grain Free? Well, grains are SUPPOSED to irritate the gut because that’s how they try to avoid being eaten by animals out in the wild. Learn more about our beef with grains in this amazingly nerdy post.
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3 min read
Our co-founders Serenity and Joe Carr care deeply about the environment. When they started their baby food company, they wanted to do everything possible to minimize their environmental impact. It starts with ingredients from ethical meat sourcing, minimizing their carbon footprint, and accessible recycling through TerraCycle. 
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5 min read
At Serenity Kids, we're driven to not only provide the most nutritious food for babies - but to do so in a humanely and environmentally conscious way. That's why we partner with small family farmers that pasture-raise their animals and support regenerative farming practices that leave the land better than when they received it. Click through to read more on how we're helping the planet - one baby food meal at a time.
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