Myserenitykids.com Privacy Policy

Effective Date: 2/24/25

Welcome to myserenitykids.com ("the Website"), operated by Serenity Kids("we," "us," or "our"). At Serenity Kids, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our Website or interact with us through other means. By using the Website, you agree to the practices described in this Privacy Policy. We are committed to respecting your privacy rights. Please read this Privacy Policy carefully. It gives you important information about how we handle your personal information.

This Privacy Policy is effective as of the date first listed above and has been developed with the recognition that applicable laws regarding privacy and personally identifying information, and the dissemination thereof, are evolving. Accordingly, this Privacy Policy is subject to change at any time and Serenity Kids expressly reserves the right to modify the terms of this Privacy Policy at any time and in our reasonable discretion. Your continued use of the Website that links to this Privacy Policy following our posting of a change notice will constitute binding acceptance of this Privacy Policy and all changes thereto.

This Privacy Policy provides you with a notice of our privacy policies and practices informing you of the types of information that we collect from you and the persons or entities to whom your personal information may be disclosed.

Our Commitment to Your Privacy:

At myserenitykids.com, we deeply value your privacy and are dedicated to protecting it. This includes adhering to:

The United States Federal Electronic Communications Privacy Act.
The United States Federal Computer Fraud and Abuse Act.
The Canadian privacy laws like PIPEDA.

Information We Collect

Personal Details

We may collect personal information, including but not limited to your name, email address, and phone number, primarily when you make purchases on our Website. Please note that if you purchase our products through third-party platforms, we may not have access to this information.

Types of Information We Collect

In the past year, we have collected the following types of information:

Identifiers and basic details, such as names, addresses, phone numbers, and email addresses.
Information about your online activities or internet or network activity information, including internet protocol address, browser type, websites visited, search history, cookies used for identification, and interaction with our website and advertisements.
Geolocation data based on your device.
Sensitive information, such as race, health details, or religious beliefs, but only when necessary.
User detail sharing with affiliates or partners.

When you visit the Website, we also collect technical and usage information that does not identify you personally (“Other Information”), including information about your Internet service provider, the date and time you access the Website, the Internet address of websites from which you linked to our Website, the type of device, browser and operating system you are using, and your movements and preferences on our Website.

Overview of Data Collection

Type of Data	Examples	Purpose	Categories of Source	Categories of Third Parties	Data Retention
Identifiers and Personal Information	name, email, etc.	Order processing, communication, and personalization	Direct input by users	Shopify, Gorgias, Smartrr, Impact.com, Okendo,	5 years or as long as the account is active
Internet or Network Activity	browsing history, search history	Website improvement and marketing analysis	Automatic collection when users browse the website	Shopify, Gorgias, Impact.com, Klaviyo, Okendo, Smartrr, Pipe17, Reveal, Google Tag Manager	2 years
Geolocation Data	physical location	Localized content, shipping estimates, and targeted marketing	Automatic collection or manual input	Shopify, Impact.com, Klaviyo, Okendo, Pipe17, Reveal, Google Tag Manager	2 years
Sensitive Personal Information	health data, religious beliefs, etc.	Secure transactions, identity verification, and personalized experiences	Direct input by users	Shopify, Gorgias, Impact.com, Klaviyo, Okendo, Smartrr, Pipe17, Reveal, Google Tag Manager	5 years or as long as the account is active

Use of Personal Information

We may use your personal information in connection with certain aspects of our business. For example, we may use personal information to contact you in response to your inquiries, comments and suggestions; to contact you otherwise when we deem appropriate; for the specific purpose for which it was volunteered (for example, to fulfill orders); to track our visitors’ use of the Website for internal market research; to improve the Website and the services we promote or provide through the Website or through other means; to customize the content and/or layout of our Website for each individual visitor; to ask for your participation in brief surveys; to notify visitors about updates to the Website or services; to notify you about promotions, special offers, etc., regarding products provided by Serenity Kids; as required by law or regulation, or as requested by government authorities; for our internal business purposes or to otherwise manage your relationship with Serenity Kids.

You may choose to opt out of receiving future marketing or promotional email messages from us. Each such email (excluding non-promotional communications, such as those responding to your specific inquiries or related to your relationship with us) sent by us contains an “unsubscribe,” “opt- out”, or similar link with instructions on how to remove yourself from the applicable email list. Additionally, we may always email you in response to your correspondence or in connection with any other transactions you have with us.

We may use Other Information, which does not identify you personally, for any reason we deem appropriate, including for purposes of administering, protecting and improving our Website and systems, to better understand the preferences of our Website visitors, to identify server problems, to compile aggregated statistics about Website usage, and to help personalize your experience on our Website.

How We Collect Your Information:

When you use our Messaging Service, we gather various details from you. This includes:

Your phone number and email address when you sign up.
Your messaging history and the content of your messages.
Information is collected through cookies or similar technologies, which help personalize your experience (like sending you reminders about your shopping cart).
If you join any contests, sweepstakes, studies, or surveys through the Messaging Service, we collect your contact information and any other details you provide.
If you contact us with questions or for customer service, we'll also collect your contact information and information provide to us during these interactions.

Chatbot Interaction

Our Website features a chat tool that allows you to interact with automated helpers or real representatives. If you use our chatbot, we may collect information related to your interactions with the chatbot and any information you provide during those interactions. We may retain chat conversations for record-keeping purposes. Your usage of the chat implies consent to recording.

User-Generated Content

When you post comments, feedback, reviews, or other content on our Website, you may be providing us with personal information.

Your Security

At myserenitykids.com, we prioritize keeping your financial details private and secure. Here's how we do it:

Secure Online Shopping: We use QualitySSL, a top-notch security technology, to encrypt your order information. This means your data is turned into a code that's extremely hard to read, ensuring your transaction is safe and processed immediately.
Safe Credit Card Transactions: When you buy something, the credit card details are handled in a secure part of our website. This prevents any misuse or unauthorized access to your information. You'll know you're in a secure area when you see a yellow padlock icon at the bottom left of your screen and the web address begins with myserenitykids.com. This secure zone is where you'll stay throughout the entire checkout process.
Trusted Partnerships: We work with third-party companies for credit card processing, shipping, and website hosting. These partners only get the information they need to do their jobs. We make sure they follow strict rules to keep your information safe and private, in line with federal standards.
Staff Training and Policies: Our team is trained to protect your personal information. They're instructed to use this information only for business reasons, ensuring your privacy is respected.
Legal Compliance: If the law requires it, we may have to share certain personal details about you. This would only happen if ordered by a court or if we believe it's necessary to follow legal requirements.

Your security is our top concern, and we're committed to ensuring a safe and trustworthy shopping experience at myserenitykids.com.

Sharing Personal Information

We may transfer or subprocess personal information: to our service providers (such as our customer support specialists and email campaign providers, payment processors, etc.), who are only permitted to use the information to provide services to us and you; as required by law or legal proceeding or to protect our or others’ legal rights; and in connection with an acquisition, merger, sale, or other transfer of all or any portion of our business.

We may share Other Information (which does not identify you personally) with any party for any purpose we deem appropriate.

We do not sell or share your personal information to third parties or disclose your personal information to third parties for their marketing purposes, except as set forth below and in the Cookies and Tracking Tools section below.

We have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a consumer:

Identifiers and basic details, such as names, addresses, phone numbers, and email addresses.
Information about your online activities or internet or network activity information, including websites visited, search history, and interaction with our website and advertisements.
Geolocation data based on your device.
Sensitive information, such as race, health details, or religious beliefs, but only when necessary

Use of Cookies and Tracking Tools

Our Website employs various tools to enhance your experience:

Cookies

Cookies are small files sent to your computer that remember your preferences and visits to our Website. Our cookies allow us to not only personalize your experience on our Website, make your visit more convenient, and understand how you and others are using our Website so we can improve your experience on the Website. We use cookies to identify repeat visitors to our Website and to determine the paths visitors take on our Website. We also use cookies to determine whether you visited our Website from a particular Internet link or advertisement. Most Web browsers automatically accept cookies, but it is possible to change your browser setup, so it does not accept cookies.

Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Website. Just like any other usage information we collect, this information allows us to improve the Website and customize your online experience, and otherwise as described in this Privacy Policy.

We use certain advertisement networks (such as Facebook Pixel) that use retargeting cookies to collect certain information about you (including the pages and content you view, the date and time of such views, and location information associated with your IP address).

You can opt-out, manage, or adjust your cookie preferences through our cookie banner, browser settings, or mobile device settings. However, disabling cookies may affect the functionality of our Website.

Web Beacons

We use tiny images known as web beacons to help us track which parts of our Website you visit.

Pixel Tags

We use Pixel tags to track your activity on our Website, including the links you click.

Third Party Analytics Services

We also utilize Google Analytics to understand user interactions. The information collected does not personally or directly identify you. . This includes anonymized data associated with your IP address, such as pages viewed on the Website, length of time on the Website, browser used to access the sites, and device used to access the Website. To learn more about Google Analytics or opt-out, visit here and here. We may incorporate additional tools in the future to enhance our website analytics.

"Do Not Track" Browser Setting

While some web browsers offer a "Do Not Track" feature, our Website does not alter its behavior based on this signal. Future changes may be implemented if a standard approach is established.

Giving Us Permission to Use Your Info

By providing us with your personal information, you grant us permission to use and share it as outlined in this Privacy Policy.

Age Limit and International Use

Our Website is intended for users aged 18 and older. We do not knowingly collect information from individuals under 13. Using our Website from outside the U.S. implies consent for data transfer across borders.

Getting Texts from Us

When you opt-in for marketing texts, you agree to receive promotional messages. The frequency of these messages varies, and you can opt-out anytime. Standard messaging rates may apply; check with your phone provider.

Your State Privacy Rights and Choices

You may be entitled the following privacy rights listed below based on various state privacy laws, including if you are a resident of California, Colorado, Connecticut, Florida, Oregon, Texas, Utah, or Virginia:

Know/Access: You can request to access or know (i) the specific pieces of personal information we have about you; (ii) the categories of personal information we have collected about you; (iii) the categories of sources from which that personal information was collected; (iv) the categories of personal information we have sold or disclosed; (v) the categories of third parties to whom your personal information was sole or disclosed; and (vi) the purposes for collecting and selling your personal information. Generally:
- We collect the categories of personal information detailed in the section titled “Information We Collect” above.
- We disclose the categories of personal information detailed in the section titled “Sharing Personal Information” above.
Deletion: You may have the right to request that we delete the personal information that we have collected or maintain about you. We may deny your request under certain circumstances, such as if we need to comply with our legal obligations or complete a transaction for which your personal information was collected. If we deny your request for deletion, we will let you know the reason why.
Correction: You may have the right to request that we correct the personal information that we have collected or maintain about you.
Restrict or Opt-out: You may have the right to opt out of the sale of your personal information. We do not sell your personal information. If this changes, we will update our privacy policy accordingly.
Portability: You may have right to request your personal information in a format that is portable and useable.
Equal Service: If you choose to exercise any of these rights, we will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of our services.

You may request your right to know and your right to deletion free of charge up to two (2) times in any twelve (12) month period.

To exercise these rights or learn more, for our Data Subject Request form or contact us at contact@myserenitykids.com or +1 512 537 8847.

Legal Jurisdiction and Applicable Law

This Privacy Policy is governed by and construed in accordance with the laws of Texas. By using our Website, you consent to the exclusive jurisdiction of the state and federal courts located in Texas for any disputes arising from this Privacy Policy.