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A2 Whole Milk Toddler Formula - PNG

A2 Whole Milk Toddler Formula - 21oz

Ethically Sourced Meat Baby Food Pouch Variety Pack

Ethically Sourced Meat Baby Food Pouch Variety Pack

Organic Savory Veggies Baby Food Pouch Variety Pack

Organic Savory Veggies Baby Food Pouch Variety Pack

A2 Whole Milk Toddler Formula - 12.7oz

A2 Whole Milk Toddler Formula - 12.7oz

Grain Free Baby Puffs Variety Pack

Grain Free Baby Puffs Variety Pack

Meat & Veggies Baby Food Pouch Variety Pack

Meat & Veggies Baby Food Pouch Variety Pack

Wild Caught Salmon Baby Food Pouch with Organic Butternut Squash and Beet

Wild Caught Salmon Baby Food Pouch with Organic Butternut Squash and Beet

Broccoli & Spinach Grain Free Baby Puffs with Bone Broth

Broccoli & Spinach Grain Free Baby Puffs with Bone Broth

Organic Roots

Organic Roots Baby Food Pouch

Free Range Chicken Baby Food Pouch with Organic Peas and Carrots

Free Range Chicken Baby Food Pouch with Organic Peas and Carrots

Organic Squashes

Organic Squashes

Garden Veggie Variety Pack

Garden Veggie Variety Pack

Sweet Potato Spice Dairy-Free Smoothie + Protein - Serenity Kids - Main

Sweet Potato Spice Dairy-Free Smoothie + Protein

Grass Fed Beef Baby Food Pouch with Organic Kale and Sweet Potatoes

Grass Fed Beef Baby Food Pouch with Organic Kale and Sweet Potatoes

White Cheddar with Cauliflower & Spinach Grain Free Puffs

White Cheddar with Cauliflower & Spinach Grain Free Puffs

Berry Butternut Dairy-Free Smoothie + Protein - Serenity Kids - Main

Berry Butternut Dairy-Free Smoothie + Protein

Very Veggie Puffs Variety Pack

Very Veggie Puffs Variety Pack

Salmon Teriyaki Baby Food

Salmon Teriyaki Baby Food

Beef Chimichuri Baby Food front

Beef Chimichurri Baby Food

Beef Kebab Baby Food

Beef Kebab Baby Food

Chicken Mexican Stew Baby Food

Chicken Mexican Stew Baby Food

Chicken Tikka Masala Baby Food

Chicken Tikka Masala Baby Food

Coconut Curry with Chicken Baby Food - Serenity Kids

Coconut Curry with Chicken Baby Food

Carrot & Beet Grain Free Baby Puffs with Olive Oil

Carrot & Beet Grain Free Baby Puffs with Olive Oil

Beef Pot Roast Baby Food Pouch with Bone Broth

Beef Pot Roast Baby Food Pouch with Bone Broth

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  • Heavy Metals in Baby Food - Full Disclosure


    Dear Serenity Kids Family,

    As parents and founders of Serenity Kids, we are thrilled that Healthy Babies Bright Futures is holding the baby food industry to higher standards. More testing and transparency is good for babies, good for mothers, and good for the baby food industry, and we applaud it. The highest quality baby food is precisely why we started Serenity Kids.

    We were very concerned to hear about the heavy metals they found in most baby foods. As a brand built to the highest standards of quality, safety and transparency, we began testing our blends proactively by a third-party organization in 2018 upon initial reports about this issue. Those initial tests confirmed those products fell into the category of “undetectable,” which means the test they used could not detect heavy metals in our products (where the threshold is < 0.010 mg/kg).  We are hyper aware of this issue and committed to testing on a regular basis and thus made the decision to continually test all our products in a third-party laboratory with the most sensitive heavy metals test they offer.

    Our new round of tests revealed that our products fall well below the proposed limits by the FDA. Furthermore, we have chosen to hold our foods to the European Union standards, which are much stronger than those proposed by the FDA and among the strictest in the world. We never use rice or fruit juices, which were found to be the highest risk ingredients. Because these elements are naturally occurring in soil and water, some of our blends do contain them at a level that is similar to other brands. This is on par with what you could expect to find in vegetables from the produce section of a grocer, or your local farm stand. 

    We have these processes in place to continually assure our products meet the European Union standards:

    • Testing all individual ingredients as a preventative measure 
    • Mandating that our suppliers do testing before sending ingredients to us and rejecting any lot of ingredients that exceeds our limit
    • Joining the The Clean Label Project to continually ensure our products are free of the top 130 environmental and industrial contaminants and toxins 
    • Pursuing membership in The Baby Food Council to actively work with leading scientists and major baby food companies to create and enforce higher standards industry-wide 

    We only source ingredients from trusted American family farms who conduct testing on their own soil. We also carefully vet our suppliers to ensure the cleanest possible ingredients. We purchase our vegetable purees from Stahlbush Island Farms*. They grow and process all of our vegetables and have a robust food safety program and undergo the most rigorous food safety audit, SQF Level III. They scored a 97 (excellent) this year.

    We are dedicated to full transparency in our sourcing. We will continue to choose suppliers and test our products on an ongoing basis and hold ourselves to the world’s highest standard to ensure the utmost safety for our baby, and yours. 

    -Serenity and Joe

    Co-founders of Serenity Kids

     

    *Serenity Kids conducted its own third-party lab tests on it’s finished products. The vendors mentioned in this article did not directly fund or verify the results of Serenity Kids independent testing with a third-party laboratory.