Our Standards
We’re called Serenity. But there’s nothing quiet about our mission. Because at the end of the day, we’re not just feeding babies, we’re helping the next generation find their power and thrive.
our commitment to
Nutrition
Top Tier
Sourcing
We believe high-quality proteins and beyond-organic produce start at the source.
Big Nutrition
for your Little™
Balanced macronutrients to fuel every milestone, from first foods to first steps and every bite in between.
Bold Flavors,
Big Futures
Creating future foodies who favor flavor, substance and sustenance.
Safety &
Testing
Every ingredient in our products is carefully selected with your baby's health in mind.
our multi-step process for
Nutrition & Safety
Reputable Sourcing
We work with trusted suppliers who share our vision to nourish babies with the highest quality ingredients. We prioritize whole food ingredients with elevated raising and growing practices, soil screening for heavy metals, and never any antibiotics, pesticides or GMOs.
Material & Production Controls
We require extensive verification from suppliers that their products meet our specifications. Our production facilities are audited to Global Food Safety Initiative (GFSI) standards.
External Product Testing
We test finished samples from every production run with a third party lab to ensure that heavy metals never exceed internal limits and U.S. safety regulations. Additionally our products are tested by the Clean Label Project for pesticides including glyphosate.
our proven commitment to
Quality
5-Star Quality Standards
Every ingredient in our products is carefully selected with your baby's health in mind.
State-of-the-Art Safety Program
We’ve developed unmatched quality assurance processes to ensure safety for all.
Heavy Metal Testing
Acknowledging unavoidable environmental contamination, we follow a multi-step testing process and prioritize natural, minimally processed ingredients.
Rigorous Supplier Standards
Suppliers conduct testing directly on their soil. Adherence to SQF Level III, the most rigorous food safety audit.
View test results
Our products comply with U.S. regulations. When guidelines are absent, we have set our own internal standards, which are inspired by international regulatory & industry standards for heavy metals in order to be closer to zero. Measured in ppb.
Want to read more about California’s baby food safety act, CA-AB899?
