We are on a mission to elevate children’s nutrition.

  • Partnering with family farms for beyond-organic vegetables and grass-fed, free-range meats and supporting regenerative agriculture to nurture ecosystems and avoid antibiotics, hormones, and GMOs.

  • Balanced essential fats, proteins, and carbohydrates for complete nourishment.

  • Preserving natural goodness without additives or preservatives for optimal health.

Our Multi-Step Process in

REVIEWING QUALITY


We have a multi-step process in reviewing the quality [and composition] of ingredients we put into our products.


Supplier & Material Review


We scan and purchase ingredients only from reputable suppliers. Since some ingredients, like vegetables, have a higher risk of naturally occurring heavy metals Serenity Kids establishes internal limits for those ingredients and we require that our supplier provides documentation before we accept the ingredients. 


Production Review


Serenity Kids sends out our products to be tested after each production for heavy metal content to ensure that our products are within our targets and U.S. regulations.

Third Party Testing


Clean Label Project has rigorously tested all our products for over 200 different contaminants, including heavy metals, glyphosate, agrochemicals, plastics, and other toxins.

  • Every ingredient in our products is carefully selected with your baby's health in mind.

  • We’ve developed unmatched quality assurance processes to ensure safety for all.

  • Suppliers conduct testing directly on their soil. Adherence to SQF Level III, the most rigorous food safety audit.

  • Acknowledging unavoidable environmental contamination, we follow a multi-step testing process and prioritize natural, minimally processed ingredients.

Testing was performed in compliance with California AB 899 standards learn more about here. For the latest FDA guidance and information on the health effects of toxic elements on children, please visit this link.

Learn more about California’s baby food safety act, CA-AB899, here.

Heavy metals are naturally occurring in the Earth's crust and in the environment due to decades of pollution and contamination of our waters and soil. It’s nearly impossible to have a safe baby food product that is completely free from metals unless it is highly processed and refined.

When it comes to feeding, we always recommend a wide variety of foods like meat, leafy greens, root vegetables, and more, to help expand the flavor window and to ensure that there isn’t a sole reliance on foods that could contain higher amounts of heavy metals. To learn more about heavy metals in baby food and reducing exposure, visit the American Academy of Pediatrics.