Learn Our Story & Meet Our Founders // Serenity Kids®

Hi, I'm Serenity!

Like so many parents, my husband Joe and I wanted the best start for our baby—nutrient-rich food with protein, healthy fats, and real ingredients. After all, it was exactly this kind of diet that helped turn my own health around. But when we searched the aisles, all we found were bland cereals, sweet fruit purees, and a serious lack of balanced nutrition.

So we took to the kitchen and made our own. Because babies deserve better.

That’s why we started Serenity Kids—to challenge the industry and give parents a real alternative in the baby aisle. No more choosing between convenience and quality. No more settling for bland or empty. Instead, we’re leading a revolution in nutrient density to help every little one find their power and thrive.

For my baby and yours,

Serenity Carr

Mom, Co-Founder, CEO

Our Story

We decided it was time to disrupt the baby food industry and set out to create a clean, high quality packaged option filled with the essential nutrients babies need to develop and grow.

The prospect of becoming a parent had me doubling down on learning more about where our food came from. We made the purposeful decision to source our organic veggies and ethically raised meats from farmers and ranchers who care deeply about their animals, the earth, and our shared future.

Fun fact: we officially launched our products the same day our Della was born!

We quickly became known for our innovative, savory baby food pouches, featuring meats like grass-fed beef or free-range chicken, organic veggies, and healthy fat sources like organic olive oil.

Trailblazing the clean food movement for little ones, we welcomed Organic Grain Free Puffs and A2 Whole Milk Toddler Formula into our product family. But our innovation didn’t—and doesn’t—stop there. We will continue to prioritize transparency, rigorous quality, and innovation.

Today, we employ 40+ people — many of them parents! — at our Austin-based company. We are incredibly proud to say we are the fastest-growing shelf-stable baby food pouch brand in U.S. retail. You can find us in over 20,000 stores!