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Is Homemade Baby Food Better? Our Response to the Study by Healthy Baby Bright Futures.

We applaud Healthy Baby Bright Futures for their work to document and educate the public about the presence of heavy metals in the food supply. As parents ourselves, nothing is more important than the health of our children and the safety of the foods we feed them.

At Serenity Kids, we know that heavy metals are prevalent in our food system, some are naturally occurring and some come from pollution and chemical farming. It’s because of this that, in 2019, we proactively and voluntarily implemented a strict internal testing protocol that follows European standards. We test our ingredients and finished products to ensure that we are providing the safest food for growing bodies and developing brains. After all, we feed our products to our babies!

First, we carefully vet our suppliers to ensure we use the cleanest possible ingredients. We use organic vegetables that come from trusted American-family farms that conduct testing on their own soil, have robust food safety programs, and undergo a rigorous SQF food safety audit. We have set internal limits and test our ingredients before purchasing. We also regularly test our finished pouches with an accredited third-party testing lab that uses methods that are validated for use on baby food products.

Serenity Kids products are void of grains, rice, and juice. However, we see root vegetables as a great source of vitamins, minerals, fiber, and carbohydrates. Because we test our ingredients and finished product, we are confident that our pouches that contain root vegetables are safe for consumption. When it comes to feeding, we always recommend a wide variety of foods like meat, leafy greens, root vegetables, and more, to help expand the flavor window and to ensure that there isn’t a sole reliance on foods that contain higher amounts of heavy metals.

Serenity Kids is one of the few pouched baby food brands and snackable puffs that have received the Clean Label Project Purity Award, indicating that our products are best in class and exceptionally low in contaminants. Clean Label Project tests for over 200 chemicals including heavy metals, glyphosate, agrochemicals, plasticizers, and other toxins.

Our founder & CEO, Serenity Carr spoke and advocated for better quality programs at the FDA's Closer to Zero Action Plan: Impacts of Toxic Element Exposure & Nutrition at Different Crucial Developmental Stages for Babies & Young Children public meeting in November 2021. Serenity Kids has also publicly commented in support of the coalition led by New York Attorney General Letitia James demanding swift federal action to protect children from toxic metals.

Serenity Kids is proud to be leading the industry in safe foods for babies and toddlers, especially because our own little ones eat it too. We are dedicated and will remain committed to making children healthier by offering nutrient-dense foods that are safe for consumption and help children grow happy, healthy, and strong.

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